About Us

Nyfairy | Plus-Size Fashion for Women Aged 35+

Since its establishment in 2016, Nyfairy has dedicated itself to redefining plus-size fashion in the U.S and Europe., crafting stylish and inclusive apparel tailored for women aged 35 and above. Rooted in the philosophy of "Boundless Confidence," the brand challenges stereotypes around age and body size, celebrating the diverse beauty of women through thoughtfully designed clothing.

Key Highlights

  • Signature Print Artistry: From botanical motifs to abstract geometries, each seasonal collection features hand-drawn, story-driven prints that transform garments into canvases of elegance and individuality, ensuring plus-size fashion is anything but ordinary.

  • Inclusive Sizing System: Offering an extensive range from XXL to 6XL, Nyfairy combines 3D tailoring and stretch fabrics to prioritize comfort while flattering curves, ensuring every piece adapts seamlessly to diverse body shapes.

  • Lifestyle-Centric Design: Catering to the dynamic lives of mature women, collections span polished workwear, versatile casualwear, and occasion-ready styles. Clean silhouettes, refined textures, and functional details reflect a sophisticated, confidence-driven aesthetic.

Mission & Values
Nyfairy believes beauty transcends age and size. By actively incorporating customer feedback—refining cuts, integrating breathable fabrics, and adding figure-enhancing elements like high-waisted designs—the brand champions "Dressing for Self-Love." It empowers women to embrace their authentic selves, proving that style and self-assurance only deepen with time.

"We create more than clothing; we’re partners in every woman’s journey to self-celebration."
— Nyfairy Design Team