Company
Shenzhen Qianrui Network Technology Co., Ltd.
Founded in 2016, Shenzhen Qianrui Network Technology Co., Ltd. is a forward-thinking fashion enterprise committed to empowering women aged 35+ through inclusive, stylish apparel. Headquartered in Shenzhen, China, the company has carved a niche in the global market by blending innovative design with a deep understanding of mature women’s lifestyle needs, particularly through its flagship brand Nyfairy.
Core Milestones
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2016: Launched with a mission to redefine fashion for women beyond age and size stereotypes.
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2018: Transitioned to full in-house design capabilities, focusing on unique prints, flattering silhouettes, and functional details tailored to plus-size demographics.
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Present: Boasts a dedicated design team of 5 professionals driving seasonal collections that balance trend sensitivity with timeless elegance.
Competitive Edge
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Niche Expertise: Over 8 years of specialized experience in 35+ women’s fashion, prioritizing fit, comfort, and confidence.
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Agile E-Commerce Strategy: Achieved remarkable success on global platforms like Temu, leveraging data-driven insights to optimize product offerings and customer engagement.
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Vertical Integration: Controls design, production, and digital marketing processes, ensuring rapid response to market trends and consumer feedback.
Achievements & Vision
Shenzhen Qianrui has emerged as a trusted name in cross-border e-commerce, celebrated for its ability to merge affordable luxury with size inclusivity. By maintaining a sharp focus on quality fabrics, extended sizing (XXL-6XL), and designs that resonate with mature women’s aspirations, the company continues to expand its global footprint.
“Our goal is to prove that age and size are not barriers to looking and feeling extraordinary.”
— Qianrui Leadership Team